For this comprehensive partnership with streetwear brand Lefrese, we provided end-to-end physical and digital execution across two key capsule collections, seamlessly bridging their physical products with a striking digital presence.

Across both collections, we managed the full manufacturing of the garments and developed custom plastic zip packaging to elevate the final consumer unboxing experience. To scale their go-to-market strategy, we augmented their digital presence by providing a cutting-edge AI e-commerce photoshoot for both capsule collections.

By integrating digital twins of the manufactured garments with hyper-realistic, AI-generated models, we delivered a full suite of elevated, web-ready catalog imagery for the apparels, completely replacing the need for a traditional studio shoot.